David Robertson

The SKAdNetwork Puzzle: Using Data to Solve for Effective Performance Marketing

This blog talks through how Monzo uses Data Science and Analytics Engineering to measure the value of paid marketing as Apple’s SKAdNetwork changes the mobile advertising landscape, which helps to inform our wider strategies of sustainable growth

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Monzo Bank Limited is a company registered in England and Wales (No.09446231). Monzo Bank Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our financial Services Register number is 730427. Our address is Broadwalk House, 5 Appold St, London EC2A 2AG.