Vincent Hao

Image of the title: How to create a customer segmentation?, with an image of a cake with a slice cut out

15 February 2024

How to create a customer segmentation: choosing the right segmentation approach

Customer segmentation is the art of dividing customers into useful groups, but there are a lot of pitfalls to avoid along the way. Here is Monzo’s guide to help you decide your segmentation approach, collect the right data, and more.

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Monzo Bank Limited is a company registered in England and Wales (No.09446231). Monzo Bank Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our financial Services Register number is 730427. Our address is Broadwalk House, 5 Appold St, London EC2A 2AG.