Skip to Content

Vincent Hao

Image of the title: How to create a customer segmentation?, with an image of a cake with a slice cut out
Technology
15 February 2024

How to create a customer segmentation: choosing the right segmentation approach

Customer segmentation is the art of dividing customers into useful groups, but there are a lot of pitfalls to avoid along the way. Here is Monzo’s guide to help you decide your segmentation approach, collect the right data, and more.