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Rodrigo Baptista

Image with the headline 'Beyond the Last Click: How Monzo Measures CRM’s True Impact' in bright coral on the top left of the image. On the bottom right is a cartoon of a barometer with the dial turned high. Top right is the Monzo logo in bright coral. The background is a light green.
Technology
3 September 2025

Beyond the Last Click: How Monzo Measures CRM’s True Impact

In this blog we cover how Monzo approaches CRM measurement. We detail our new hybrid model that uses universal holdouts and attribution to precisely measure how our messages impact customer behaviour.

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