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Rodrigo Baptista

Image with the headline 'Beyond the Last Click: How Monzo Measures CRM’s True Impact' in bright coral on the top left of the image. On the bottom right is a cartoon of a barometer with the dial turned high. Top right is the Monzo logo in bright coral. The background is a light green.
Technology
3 September 2025

Beyond the Last Click: How Monzo Measures CRM’s True Impact

In this blog we cover how Monzo approaches CRM measurement. We detail our new hybrid model that uses universal holdouts and attribution to precisely measure how our messages impact customer behaviour.

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Monzo Bank Limited is a company registered in England and Wales (No.09446231). Monzo Bank Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our financial Services Register number is 730427. Our address is Broadwalk House, 5 Appold St, London EC2A 2AG.