How to write terms and conditions anyone can understand.
We published the guide a year ago this week. Here's how we've been bringing it to life since then.
These are the rules we follow when we’re naming something new.
The table below shows that lengthy, difficult-to-read terms are the norm, even for the newer challenger banks. But we’ve made a promise to really carry through our values to everything we do in writing.
How we write can change how people feel about us, so we’d better make sure our words reflect what we stand for. Our tone of voice guidelines exist to do just that.